Shopify and Ecommerce News November 2019

Check out our blog round-up for the latest in the world of Shopify and Online Retail

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Shopify and Ecommerce News and Advice Hi there, Time for a blog roundup! Check out some of our recent articles and stay ahead of the game when it comes to ecommerce: PPC 101: Account Structure and Keyword Research Learn the fundamentals of running successful PPC campaigns and improving your ROI. Exploring Headless Ecommerce Find out about the pros and cons of headless commerce and whether it could be right for your online business. Create a Command Line for Your Shopify Store Our back-end developer, Jim, guides you through how and why to use a command line effectively. 5G and Ecommerce 5G is going to revolutionise the way we do business. So what will this mean for your Shopify store? Enjoy, and thanks for being part of our ecommerce community! Kind regards Jason Stokes CEO and Founder Eastside Co You received this email because you subscribed to our list. You can unsubscribe at any time.

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Sometimes, it's good to be a follower. Hi there, As well as receiving our regular ecommerce emails, make sure you don't miss out on ESC's fantastic social media content. Follow us on Instagram, Facebook and Twitter to stay up to date with what's going on in the world of ecommerce and Shopify. (There are also cats and occasionally pictures of our lunch, so there's something for everyone!) Get involved and join the conversation! Kind regards Jason Stokes CEO and Founder Eastside Co You received this email because you subscribed to our list. You can unsubscribe at any time.

Changes to YouTube’s Terms of Service

We're updating our Terms of Service ("Terms") to improve readability and transparency. This update does not change the Google Privacy Policy, nor the way we collect and process your data. We've provided a summary of key changes but here's what you can expect: • Terms that are clearer and easier to understand with useful links to help you navigate YouTube and better understand our policies. • Expanded commitments to notify you about changes that may affect you, such as product updates or future changes to the Terms; and • Better alignment between our Terms and how YouTube works today. The new Terms will take effect on 10 December, 2019. Please make sure you read the updated Terms carefully. If you would like more information, you can find additional information in our Help Center. If you allow your child to use YouTube Kids, then please note that you are agreeing to the new Terms on behalf of your child as well. You can always review your privacy settings and manage how your data is used by visiting your Google Account. Thank you for being part of the YouTube community! © 2019 Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043. You have received this mandatory service announcement to update you about important changes to the YouTube Terms.

How To Use Web Design to Increase Your Sales Numbers

Turn your ecommerce visitors into customers with our guide to improving your product page layout!

Hi there,   This week, we examine how imaginative web design can encourage people to buy, show off our latest Shopify Plus site launch, and explain how upcoming changes on Google Ads will affect your campaigns. Enjoy!   1. How Product Page Design Can Increase Sales We take you through the design process for creating a great product page on an ecommerce store. Read more to learn how to influence visitors and encourage them to purchase.   2. New site launch - Get It Inkd We're delighted to announce we've launched another stunning Shopify Plus store. Say hello to Get It Inkd, a spirits store where you can customise your drinks bottles into iconic personalised products unique to you. It's a cool concept, with a cool website to match.   3. Google Ads Changes As of September, the 'average position' metric is being discontinued. Find out what this means to your Google Ads campaigns, and how you can measure their success with our guide to its new measurables. Thanks for being part of our ecommerce community! Kind regards   Jason Stokes CEO and Founder Eastside Co Want to know more? Follow us: Facebook | Twitter | LinkedIn | Instagram  Eastside Co.   305 Zellig  The Custard Factory  Gibb Street  Birmingham   B9 4AA   UK You received this email because you are subscribed to Eastside Co. News Subscription from Eastside Co.. Update your email preferences to choose the types of emails you receive.  Unsubscribe from all future emails

Shopify Announce Removal of Beeketing and BoostFlow Apps

If you use them, you'll need to find alternatives when they're discontinued on August 27th.

Hi there,     Shopify Remove Apps from Store This week, Shopify announced they were removing the entire app suite by developers Beeketing and BoostFlow. Find out why they made this decision in this week's blog. If you use any of their 13 apps on your store (including the cross-sell app), you'll need to install alternatives to retain the functionality.   Here at Eastside Co we have an app for Cross-Selling and Upselling - check out Cart Convert to see how it can help you increase average order value.     Content Marketing Strategies: The 7 A's Your marketing needs to take a strategic approach to ensure success. Learn how to join the dots on your marketing efforts with this framework for content strategy. Read more.   Why SEO Is Still Alive Another year, another discussion about the death of SEO (spoiler: it's not dead). Find out why its tactics will keep rising and falling but as a discipline it's more important than ever for a successful online business. Read more. Thanks for being part of our ecommerce community! Kind regards   Jason Stokes CEO and Founder Eastside Co Want to know more? Follow us: Facebook | Twitter | LinkedIn | Instagram  Eastside Co.   305 Zellig  The Custard Factory  Gibb Street  Birmingham   B9 4AA   UK You received this email because you are subscribed to Eastside Co. News Subscription from Eastside Co.. Update your email preferences to choose the types of emails you receive.  Unsubscribe from all future emails