Find out how a messy milkshake spillage led to our Marketing Director becoming an evangelist for the brand (despite a soggy iPad), and how you can turn YOUR customers into a free marketing team with our customer journey model, 'SCALE'. Read more.
Get creative - create compelling content to engage your audience on their journey. We look at examples of some companies doing this brilliantly. Read more.
Implement user journeys that make it easy for your customers to get around your site, but more importantly, make it easy for them to buy from you! Read more.
I was recently invited to feature on the fantastic Ecommerce Unboxed podcast to discuss how to maximise your online business potential. Check it out for my top tips on everything ecommerce, from driving traffic through SEO best practice and content strategy, to conversion optimisation and a look at what tools are available to improve website performance. The podcast is available on Spotify, Buzzsprout and iTunes now!
The relationship with your customers should extend far beyond them hitting 'add to basket'. This week's blog comes courtesy of Justine Cross at Brightpearl, who explores how businesses can improve their operational efficiency to increase customer satisfaction and turn every customer into an evangelist! Read the blog here >
Thanks for listening, reading, and being part of our growing ecommerce community!
Boundaries between online and offline shopping are blurring more than ever, as AR tech brings products to life right in front of you.
Hi there,
Augmented Reality on Shopify
AR is fast becoming an important part of the ecommerce landscape. On the recent Lazy Oaf x Doc Martens collaboration, we brought the shoes to life to enable customers to view them up close in their real environment. Check out our blog to find out how our 3D modellers created the shoes, and then visit the Lazy Oaf site to see the virtual Docs in real life for yourself!
Here's a handy round-up of our other ecommerce news and guides:
Shopify Unite 2019
The annual conference has been and gone, but we were in Canada to get all the news for you. If you missed our recent Shopify Meetup, check out our Unite 2019 blog where we summarise what you need to know - and why now might be the perfect time to migrate from Magento.
Increase revenue with a subscription model
If your products or services lend themselves to a subscription model but you're not using one, you could be denying yourself a massive amount of potential revenue. Read our guide on how to get started with a subscription model and why you could be missing out!
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