Turn your ecommerce visitors into customers with our guide to improving your product page layout!
Hi there,
This week, we examine how imaginative web design can encourage people to buy, show off our latest Shopify Plus site launch, and explain how upcoming changes on Google Ads will affect your campaigns. Enjoy!
We take you through the design process for creating a great product page on an ecommerce store. Read more to learn how to influence visitors and encourage them to purchase.
We're delighted to announce we've launched another stunning Shopify Plus store. Say hello to Get It Inkd, a spirits store where you can customise your drinks bottles into iconic personalised products unique to you. It's a cool concept, with a cool website to match.
As of September, the 'average position' metric is being discontinued. Find out what this means to your Google Ads campaigns, and how you can measure their success with our guide to its new measurables.
This week, Shopify announced they were removing the entire app suite by developers Beeketing and BoostFlow. Find out why they made this decision in this week's blog. If you use any of their 13 apps on your store (including the cross-sell app), you'll need to install alternatives to retain the functionality.
Here at Eastside Co we have an app for Cross-Selling and Upselling - check out Cart Convert to see how it can help you increase average order value.
Your marketing needs to take a strategic approach to ensure success. Learn how to join the dots on your marketing efforts with this framework for content strategy. Read more.
Another year, another discussion about the death of SEO (spoiler: it's not dead). Find out why its tactics will keep rising and falling but as a discipline it's more important than ever for a successful online business. Read more.
Find out how to grow your email readership and keep them coming back for more with interactive content >>
Hi there,
Communicating with your email subscribers effectively is essential: this week we've compiled our expert advice to help you grow your audience, and create the right content to keep them hooked.
It's well known that email remains a key marketing tactic. But in order to communicate with your audience, you need to first have an audience. Read our blog to find out how to increase your readership and how to keep them engaged.
Talking of keeping people engaged...this article is a guide to using interactive content to delight and inspire: from video and podcasts, to augmented reality and other interactive content, learn how to make your output more memorable. Read more.
I know it's important to practice what you preach, so here's a slice of some audio pie: listen to the latest podcast from Birmingham Chamber of Commerce, where I give my insights into retail and ecommerce trends!
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