How To Make Your Brand 'Ecommerce-Ready'

If you're looking to take your brand to the next level, find out the next steps that you need to take >>>

 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Creating an 'Ecommerce-Ready' Brand  Hi there, Ecommerce has made it much easier to take a new product to market - creating a point of sale is relatively straightforward, and social media and Google have created easy-to-access promotional channels for marketing and audience building. What's not so easy for some to work out is how to create a brand with the potential to thrive in this environment. As ecommerce experts, we create brands that are designed to stand-out on the platforms that matter and in the mediums that work, so you can get noticed and get selling – we call them ecommerce-ready brands. If you're at a point where you need to take your brand to the next level, check out this week's article by our Head of Creative, Andy Rouse. Thanks for being part of our ecommerce community! Kind regards Jason Stokes Founder and CEO Eastside Co >> Read the article << You received this email because you subscribed to our list. You can unsubscribe at any time.

Changes to YouTube’s Terms of Service

You're receiving this email because we're updating the YouTube Terms of Service ("Terms") to clarify our terms and provide transparency to our users. The Terms were similarly updated in the United States in November 2020. These changes shouldn't significantly alter your access or use of the YouTube service.   A summary of the changes: Facial recognition restrictions: The Terms of Service already state that you cannot collect any information that might identify a person without their permission. While this has always included facial recognition information, the new Terms make that explicitly clear. YouTube's right to monetize: YouTube has the right to monetize all content on the platform and ads may appear on videos from channels not in the YouTube Partner Program. Royalty payments and tax withholding: For creators entitled to revenue payments, such payments will be treated as royalties from a U.S. tax perspective and Google will withhold taxes where required by law.   Please make sure you read the updates to the Terms carefully. The new Terms will take effect on June 1, 2021 for users outside the U.S. By continuing to use YouTube after this date, you are agreeing to the new Terms. Please note, if you allow your child to use YouTube Kids, then you are agreeing to the new Terms on behalf of your child as well.   If you would like more information, visit our Help Center.       You received this mandatory email service announcement to update you about important changes to the YouTube Terms.     © 2021 Google LLC d/b/a YouTube, 901 Cherry Ave, San Bruno, CA 94066

What Separates A Terrific Ecommerce Experience From A Terrible One?

Join our free webinar as we analyse examples of what works, what doesn't, and 'what were they thinking?!'

 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Examining the best (and worst) digital commerce experiences Hi there, From thousands of results to confusing product descriptions, a lack of helpful content, and complex checkout processes - creating a great digital commerce experience is no easy task. There are so many elements that make up the digital commerce experience, so it's unsurprising that the end result - and success rates - vary greatly. But, do you know what separates the terrific from the terrible? Join Zoovu's Chief Strategy Officer, Rodney Rodriguez, and me as we discuss what works, what doesn't, and 'what were they thinking?', by analysing real-life examples. Get actionable takeaways to help improve your digital commerce experience - no matter where your business sits on the scale. In this webinar series, you'll learn: What makes a good versus bad digital commerce experience How to deliver a search experience that engages, educates, and empowers your customers Which strategies to implement today and how to prioritise time and resource investments We look forward to seeing you there! Kind regards Jason Stokes CEO and Founder Eastside Co Register for the Webinar You received this email because you subscribed to our list. You can unsubscribe at any time.

Sell more products in your Shopify store with the Cart Convert app

Increase the value of a sale by presenting associated products and offers to your customers at the point of purchase.

 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Sell More With 'Cart Convert' For Your Shopify Store Hi there, Cart Convert is a powerful upselling and cross-selling Shopify app to increase your revenue per conversion. What is Cart Convert? Cart Convert helps increase the value of a sale, by putting associated products and offers in front of your customers at the point of purchase. How does it work? Cart Convert premium adds broader reach to your upselling and cross-selling capabilities. The core app functions in the shopping cart, whilst the premium version lets you integrate into product pages. This allows you to serve related products to your customers and enhance their shopping experience whilst they browse. How Cart Convert integrates into your site The app was designed to mirror the theme of your site, so when an additional product is presented to your customer, it is presented by your site, and not the app itself. This feature is what sets Cart Convert apart from other upselling apps. It is important that customers trust the recommendations on your site in order to build loyalty and inspire repeat visits. Selecting products to upsell To increase opportunities for upselling, Cart Convert has an in-depth search tool that allows you to choose specific products to offer to your customers. If you have one particular accessory that sells well, you can ensure that this appears in front of your customers. Value thresholds Additionally, you can create rules based on the value of goods in a customer's cart. Using this you can create packages of products that are pushed to customers who are spending a certain amount of money. For example, if a customer has products valuing $200 in their shopping cart, you can select appropriately priced products that they will be likely to add. This is particularly helpful when you are dealing with delivery thresholds. If you offer free delivery over a certain value, you can set your threshold to just below this. Then, you can serve your customers with products priced specifically to move them above the free delivery price. In-app testing We have included an environment that allows you to test alternative offers and create different scenarios where certain products will be suggested to your customers. This is the perfect place to hone your user experience and ensure your customer service is optimised. Add Cart Convert to your site This is the ultimate upsell and cross-sell Shopify app, designed and tested with the Shopify merchant in mind. Not only does it create opportunities for you to increase average order value across your site, it will improve user experience and on-site customer service. The best thing about Cart Convert - we're offering new users a 14 day free trial, so that you can see exactly how effective it is. Install it on your site today and see your average order value increase.  Kind regards Jason Stokes CEO and Founder Eastside Co Check Out The App You received this email because you subscribed to our list. You can unsubscribe at any time.

Storytelling Through Content: How To Bring Your Brand's Story To Life

In this month's podcast episode, we talk to Melanie Deziel about how to generate unlimited content ideas

 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Melanie Deziel: Storytelling Through Content Hi there, For the latest episode of the Ecommerce Exchange podcast, we're joined by Melanie Deziel, Director of Content at Foundation Marketing and the author of 'The Content Fuel Framework: How to Generate Unlimited Story Ideas'. Melanie takes us though her creative process and how she wrote her book, her approach to helping brands tell stories through content idea generation, and why people are more creative than they think. Watch the episode here or click the social link of your choice below and subscribe to stay up to date with new episodes. Kind regards Jason Stokes CEO and Founder Eastside Co Watch The Podcast You received this email because you subscribed to our list. You can unsubscribe at any time.