New Blog Post: Shopify Meetup, 7th February 2019

Building a loyal customer base, and creating a brand they can trust, goes beyond the initial purchase. Join us for an evening of insight.

Hi there, We're please to announce some fantastic guest speakers at our upcoming Shopify Meetup Birmingham, at 6.30pm on Thursday 7th February at the Mockingbird Cinema & Bar.  We'll be taking a look at how ecommerce merchants can build customer loyalty and a brand their customers can trust. From getting the right message to the right people, through to the after-sale processes that can make or break a loyal customer, our panel of experts will be sharing their insights and answering your questions about increasing trust and loyalty. Tickets are free, but you will need to register here.   Alternatively, you can talk to our Shopify experts to learn how we can help. Jason Jason Stokes CEO and Founder, Eastside Co P.S. If you don't want to receive any more of these emails, you can manage your preferences here.   Eastside Co.   305 Zellig  The Custard Factory  Gibb Street  Birmingham   B9 4AA   UK You received this email because you are subscribed to Eastside Co. News Subscription from Eastside Co. . Update your email preferences to choose the types of emails you receive.  Unsubscribe from all future emails

Black Friday Retrospective: A Technical View

Supporting our merchants during the busiest time of year for ecommerce requires a good understanding of demand and how to meet it.

Hi there,   Now the peak retail season is behind us, we asked one of our app developers, Jim Seconde, to share his insights on the technical aspects of the busiest time of the year for ecommerce sellers, and how the tech team at Eastside Co prepares itself to support merchants and minimise any disruption of service. Want to find out how to make sure your site can cope with additional traffic flow? Talk to our Shopify experts to learn how we can help. Jason Jason Stokes CEO and Founder, Eastside Co P.S. If you don't want to receive any more of these emails, you can manage your preferences here.   Eastside Co.   305 Zellig  The Custard Factory  Gibb Street  Birmingham   B9 4AA   UK You received this email because you are subscribed to Eastside Co. News Subscription from Eastside Co. . Update your email preferences to choose the types of emails you receive.  Unsubscribe from all future emails

How well do you know your customers?

Buyer Personas can help you create the best message for your different customer types - and convert more of your communications into sales.

Hi there, Happy New Year!   We're really excited about the opportunities that 2019 brings us, and we look forward to exploring them with you as we continue to push the boundaries of ecommerce! In our first blog of the new year, we look at buyer personas and how they can help you understand your customer base better. Customers expect to receive communications that are relevant to them, so how do you go about sending more contextual messaging that converts into more sales? We examine the ways in which you can take this big business strategy and use it for targeted tactical marketing to great effect. Want to learn more about creating your own buyer personas? Talk to our Shopify experts to learn how we can help.   Jason Jason Stokes CEO and Founder, Eastside Co P.S. If you don't want to receive any more of these emails, you can manage your preferences here.   Eastside Co.   305 Zellig  The Custard Factory  Gibb Street  Birmingham   B9 4AA   UK You received this email because you are subscribed to Eastside Co. News Subscription from Eastside Co. . Update your email preferences to choose the types of emails you receive.  Unsubscribe from all future emails