In 2020, subscription ecommerce experienced dramatic growth. In 2021, despite new challenges, merchants of all sizes and verticals saw their subscribers spend more and stay on longer.
In short: In uncertain times, subscriptions proved to be a stabilizing force for both merchants and consumers.
Recharge analyzed data from over 12,000 merchants with over 25 million new subscribers to bring you valuable insights about the state of subscription commerce in 2021, as well as key takeaways you can apply to your own business strategy.
See how subscription merchants fared in terms of AOV, MRR, and LTV
Learn how these brands saw an impact on customer retention
Dive in to the impact of providing flexible options like skips, swaps, and one-time purchases
Discover the most popular integrations for merchants of all sizes
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